INSIDE Real Estate
Inside Real Estate outlines the path a typical buyer will take during their search. At no stage of their search is the buyer influenced or impacted by secondary issues such as the size of the ad or the website they are viewing the property on.
As website costs have consistently risen by more than 10% annually, agents are intent on passing these costs onto the consumer. Some agents will benefit from a rebate (kickback) if they are able to convince the home seller to pay above the cost price.
There is also a detailed explanation of how agents use expensive advertising campaigns to motivate unmotivated vendors. The author Peter O’Malley is a real estate agent that has been studying selling tactics for over 20 years. He writes ‘The sunk cost syndrome allows agents to sell unmotivated vendors a poison pill in the form of increased exposure. Once the vendor swallows that pill in the form of increased exposure (and expenses) they have unwittingly increased their motivation to sell tenfold’. There are many strong points in the book that will ensure you either make or save at least $25,000 the next time you transact.
Author Peter O’Malley is a real estate agent that has been studying selling tactics for over 20 years.
In the past decade, internet advertising costs have skyrocketed. Just like the old days of print, agents are asking their vendors to spend big money upfront in the name of finding a buyer.
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