The Smartre Strategy

Simply put, the best way to sell your property is with Benchmark National.

The Smartre strategy uses the private treaty method of sale, with some subtle variations aimed at obtaining the highest price.

Is it right for me and my property?

Benchmark National proudly uses The Smartre method across a wide range of properties, from $400,000 homes to multi-million dollar estates. With over 10,000 properties sold using this approach across Australia in the past year (based on data from Smartre Agencies), it’s a proven strategy for success.

The Smartre consistently delivers strong results when multiple buyers are competing—and uniquely excels even when there's just one.

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Five Fast Reasons To Sell With Us

Discover what sets Benchmark National apart. Here are five fast reasons why selling with us is the Smartre choice for the best result.

Web Presence

At Benchmark National, properties are advertised on every major web portal (including Real Estate, Domain & Homehound).

Experience

We are super active and experienced. This ensures the highest possible price and a more certain sale for your property.

Feedback

Our integrated systems ensure our vendors receive honest feedback after every open house and personalised inspections. Receiving up to date reports from buyers’ interest on your property.

Trained Professionals

Our sales people are fully trained negotiators whose primary aim is to secure the highest possible sale price. Often our skills and experience will ensure thousands more for your property.

Well Recognised

The high impact Benchmark National brand and “For Sale” sign is a distinctive statement in the market place. People recognise Benchmark National as an active, successful local agent, meaning it pays to advertise with us. You will enjoy the resources of our strong and dedicated team. Highly trained to focus on one task above all others: serving you.

The Smartre method sets the initial price slightly above market value, then reduces it strategically if the property doesn't sell.

Why start the price higher? Surely there is a risk to the digital footprint? Yes, and no, depending on how it is managed.

As a general rule, a property is advertised as soon as it is listed. The major websites such as ‘realestate.com.au’ and ‘domain.com.au’ are most commonly used, and a digital footprint quickly follows. If it doesn’t sell quickly at the initial price, all subsequent price reductions are visible forever, along with time on market.

To safely market a property and obtain the highest price, a strategy must exist to manage the conflict arising between digital advertising and the digital footprint.

Smartre Agencies

What makes a Smartre Strategy?

Agent Selection

Great care should be taken when deciding which agent to trust. Crucial selling decisions are made with your agent.

Method of Sale

A choice that dictates your chance of obtaining the best price, without financial harm or damage to the digital footprint.

Price

What is market price? The price willing buyers are prepared to pay for your property today.

Marketing

Thousands of dollars in equity vanish every day through unnecessary & expensive advertising and poor pricing tactics. What is appropriate for you?

Inspections

A good inspection is so much more than simply opening your house for strangers.

Negotiation

To achieve the highest price possible for your property, an integrated negotiation strategy is essential.

Costs

Hiring a bad agent costs a lot more than just their selling fee. The right agent adds tens of thousands to your bottom line.

Guarantee

If an agent is not prepared to guarantee their service, why offer it?

Sold Smartre

Browse comprehensive details & prices of our recently sold properties.

Find the best buyer
the heart buyer.

Occasionally, a buyer for a property defies market logic. They are a specific buyer for a specific house. This buyer will generally live in the property and it becomes their home. There is an instant and strong emotional connection. It might be a childhood home, close to work, close to friends and relatives, or maybe in the right school zone. Whatever the reason, these buyers are emotional and buy with their heart – not with the cold logic of a financial property purchase. They will pay a higher price than expected, often above market value.

The heart buyer, although rare, is unquestionably the first buyer agents and owners should consider. Often, the heart buyer falls into one of two categories.

They have been looking for the perfect property for a long time. Generally, they have a lengthy list of requirements.

They are an impulse buyer, who were not currently looking to buy, but just happened to see a property and fell in love with.

Smartre Selling Starts Here

The Smartre strategy delivers clarity and confidence with transparent pricing set at or near market value. Sellers stay in control, and buyers can act decisively. It’s a Smartre, simpler way to sell property.

Contact us now to learn how The Smartre strategy can work for you—and start your property journey with confidence.

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